Digital Marketing Specialist Maternity Cover

NGP CRM &
Digital Specialist is responsible and accountable for New Generation Products heated tobacco digital marketing &
CRM activities across all heated tobacco brands related to e.G. website management, on-line tools for consumers after purchase experience and journey starting with registration and continue by communication platforms, and social media. The scope of the job includes planning, execution, budgeting, monitoring, and evaluation for all digital NGP and CRM activities for heated tobacco products in the Hungarian market. And participation on strategic projects related to NGP digital area cross CEE markets.Main responsibilities:
Digital Marketing ActivitiesPlan, activate, execute, supervise, monitor and evaluate New Generation Products NGP digital marketing activities - e.G. CRM, WEB, Social Media, Online Commerce, multichannel digital Consumer programs, data management, registrations etc.Finetune and improve existing processes and digital tools Trade APPBuild the heated tobacco Awareness and Loyalty of consumers via digital/on-line channels and toolsWork close to brand team to succeed with the heated tobacco brand/portfolio strategyCommunicate, coordinate and align with central functionsEnsure full compliance of the NGP Digital marketing activitiesTrack allocated budgets and ensure keeping frameworks set during planning process. Participate in budget planning related to digital activities and tools. Digital Content ManagementBe responsible for the design, selection and monitoring of New Generation Product activations, recommendation of mitigation actions in order to deliver the planned NGP and CRM KPIs.Report and present performance of NGP digital activitiesManage properly a dedicated NGP Digital budget in order to ensure a maximal ROIPrepare cost effective NGP digital communication plans Data ManagementResponsible for respective consumer data management in heated tobacco digital ecosystemEnsure all digital toolbox and consumer data complianceBe responsible for communication with digital suppliers Monitoring, InsightMonitor market development in the respective area of heated tobacco marketing competitive activities as wellIdentify new digital trends and business opportunitiesComplex position with variety of responsibilitiesFlexible working hoursCompetitive salary, bonus and cafeteriaPrivate medical insuranceDevelopment opportunitiesDiverse &
Inclusive company cultureFamily friendly workplaceParking spaceAdditional information:
The role is open for maternity cover with a fixed-term employment contract.University degree in economics/MBA or equivalent, with educational background in MarketingMinimum 2 years working experience in Marketing areaVery good presentation, communication and argumentation skillsStrong analytical thinking and strategic understandingOrganizational skills, ability to manage several parallel projectsFluent in English in written and spoken languageComputer literacyMS Office