Digital Analytics Specialist

Monitoring, analysing and evaluating key digital customer journeys to drive and support journey improvement and optimizationSupport decision-making and strategy execution through in-depth understanding and analysis of user behaviour in the digital channelGain business insights through web analytics to improve on-site conversion rates and customer experiencePaid media analysis to increase online campaign efficiencyAnalyze online data trends to identify opportunities for improvement and recommend changesSupporting the analytical implementation of technical developments including the creation of tag plans to measure business objectivesCreate professional web analytics dashboards to support self-service reportingTaking active role in defining and building of new analytical tools – shaping Vodafone’s digital analytics strategyCafeteria package &
annual bonus Laptop &
mobile phone with unlimited voice and data tariff package Hybrid way of working working from home / from the office Medicover Health Insurance Wellbeing program in the topics of sport, nutrition, relax and help spiritual support 4 paid days leave/year for charity projects Other discounts e.G. sport opportunities, eye-glass allowance Parental policy:
we offer 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary. Learning opportunities internal trainings and LinkedIn Learning New green, digital headquarter that has almost zero emissions thanks to its solar panels installed to supply the building with renewable energy 11th district Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey. #vodafonehuTogether we can 3-5-year experience in digital/ecommerce or analytics Adobe Analytics, Google Analytics or similar1+ year experience with additional analytics e.G. HotjarStrong analytical, problem solving and commercial skillsFluent EnglishStrong prioritization and time management skillsStrong negotiation skills and ability to maintain effective relationshipsPassion for quality and for best execution is also essential Optional/Desirable:
Basic understanding of tag manager tools Google Tag Manager, Tealium or similar and digital marketing technologies ad tracking codes implementation, retargeting strategies, onsite personalization capabilities, digital audience managementBasic web development knowledge HTML, JAVA etcExperience with digital advertising platforms Facebook, Google, Adform, etcExperience with Adobe Marketing CloudExperience with any data visualization tool Microsoft PowerBI, SAP Lumira, Tableau, Google Data Studio etcExperience in PPC or programmatic campaign management Google Ads, Facebook, any DSP